Given the planetar y diffusion of philately and the spontaneous human pr opensity for the imitation and par ody of for mats of daily use, we may come acr oss countless examples of unofficial postage stamps, pr oduced for the most diver se pur poses by commer cial fir ms, illustr ator s, comics ar tists, or even by people with no ar tistical backgr ound. Fake stamps ar e often made just for the fun of it, to play a joke or to decor ate an envelope, without r emotely suspecting the existence of a complex and consolidated tr adition with an higher cultur al pr ofile for this sor t of “alter native philately”. Though it has been ar ound for over for ty year s, cor r espondence ar t or mail ar t - as it is inter nationally best known - r emains in fact ver y much an under gr ound phenomenon, snubbed by most ar t histor y books. This is pr incipally due to the unpr etentious size and ephemer al natur e of mail ar t wor ks, usually small cr eations that do not move lar ge finantial inter ests: postcar ds and letter s (but also zines, books, cassettes, videos, etc.) fr eely exchanged among ar tists and not pr imar ily intended for sale.
The pr actice of cr eative postal communication emer ged in the ear ly 1960’s fr om the seminal activities of the inter national Fluxus gr oup lead by Geor ge Maciunas and fr om the playful mailings of Ray Johnson’s New Yor k Cor r espondance School. Illustr ious pr ecedents may be found also among the r anks of the Dadaists, Futur ists and Sur r ealists. In the 1970’s and 1980’s mail ar t assumed a mor e definite configur ation as an eter nal networ k (a ter m coined by Fluxus theor ist Rober t Filliou) constituted by thousands of contacts spr ead in ever y cor ner of the planet, a web in continuous tr ansfor mation that r eacted to the imper sonal and alienating one-way communication of the mass media and to the often per ver se mechanisms of the ar t mar ket. Mail-ar tists pr efer r ed instead the intimate two-way contact that could be obtained thr ough a simple and unexpensive medium like postal cor r espondence (in lar ge par t r eplaced today by e-mail), aiming at the total dismantlement of the bar r ier s between ar t and life. If the per sonal and unselfish contact can be consider ed the tr ue beating hear t of mail ar t, shows and publications devoted to this for m of expr ession became also widespr ead, usually r equesting wor ks on a given theme and in a specific for mat, like postcar ds, envelopes and ar tist’s stamps (or “ar tistamps”).
Fr om the ver y beginning, with the pioneer ing wor k of Fluxus ar tists such as Maciunas, Rober t Watts and Ben Vautier , the par ticipants in this pr agmatic and open networ k took pleasur e in the tr ansfor mation and satir e of the bur eaucr atic symbols of the Post Office, pr oducing their own fake postage stamps inspir ed by per sonal visions and obsessions, and also designing their own r ubber stamps to postmar k them, pushing the for mal and conceptual limits of the postal medium and sometimes even exceeding the legal limits imposed by postal r egulations. As ear ly as 1957, the Fr ench New Realist painter Yves Klein cover ed with a blue paint of his own invention a lar ge quantity of r egular postage stamps, using them on his show invitations. Ar tistamps r ebel against the monopoly of gover nmental emissions, claiming the r ight for ever yone to self-pr oduce and issue vir tual values in any possible shape, number and subject. The stamps may be unique hand-made pieces, or photocopied sheets in limited editions, or even lar ge typogr aphic pr int r uns. Modest looking or pr ecious, some stamps ar e hand-colour ed, other s pr oud of their star k black and white, other s still ar e multiple laser pr ints or glowing four -colour offset. The sheets might be simply cut with zigzagged scissor s or per for ated with a common sewing-machine, making up for the eventual lack of a r eal per for ator with the use of imagination. This homely r evolt of do-it-your self postage stamps has anyway ver y little to do with the mischievous acts of counter feiter s in sear ch of petty saving. With a few exceptions, ar tistamps ar e not cr eated as illegal substitutes for official emissions, but r ather constitute an alter native philatelic dimension with its own fantastic nations and imaginar y monar chs, wher e tiny and seemingly innocuous images expr ess their stinging comments on the countr ies, the r uler s and the r elevant issues of the r eal wor ld r epr esented in the official stamps.
The mail ar t phenomenon, r esponsible for most of the stamp ar t pr oduced in the last four decades, developed simultaneously on var ious fr onts: as an evolution of postal exper iences of the histor ical avantgar des, as a fellow tr aveller of the under gr ound fr ee pr ess and the inter media r esear ches of the 1960’s, as a gr ass-r oots new social exper iment in aesthetization and extended communication, as a significant for er unner of the d-i-y ethics of punk r ock and of the ubiquitous “networ k cultur e” made possible today by the Inter net. Mail ar t can also be r ightfully seen as par t of an inter national counter -cultur al milieu, an antagonistic attitude r eflected by the most r ecur r ing themes of hundr eds of exhibitions and pr ojects or ganized ever y year in differ ent par ts of the wor ld: calls against death penalty, solidar ity with the minor ities, ecological issues, anti-globalization, war and peace, etc. It is ther efor e not at all for tuitous that the stamp for mat has been chosen as an appr opr iate medium to explor e the mythologies behind Axis of Evil, with the dir ect involvement of sever al mail ar t pioneer s and veter ans (Banana, Bloch, Blur r , Felter , Fr icker , Har ley, Held, Higgins, Mancusi, Padin, etc.). Once again and at differ ent levels, these witty and par adoxical miniatur es r epr opose the eter nal battle between David and Goliath. An ar t to be licked and mailed, instead of sold and fr amed on a wall.
Text for the 2nd edition of the DVD:
AXIS OF EVIL – Per for ated Pr aeter Natur am (Qualiatica Pr ess/BulletPr oof Film 2004) www.Qualiatica.com
ART AS GIFT (IT’S A NET, NET, NET, NET WORLD) - Vittore Baroni - 2000
Mail art is an happy entanglement of contradictions, an “eternal” and ethereal game of hidden, guessable, imaginary, amusing, poetical, provocative, banal, revolutionary correspondences. Independently from the materials circulating in the postal network, characteristic and specific to each different period of the long evolutionary course of mail art - with a gradual but constant tendency of the net to expand and diversify - the most disruptive and distinctive feature of this form of expression remains its open to all character and above all the fact of being created to be given out as a gift. This is a simple but substantial change in attitude, that may remind us (not accidentally, given the contiguity in space and time in the development of the two disciplines) of a certain kind of avantgarde street theatre of the sixties, like the work of the Bread and Puppet Theater or of the Living Theater: total happenings that did put into practice the art=life equation with a great simplicity of languages and immediacy of communicativeness, but without excluding because of this a touching profundity of contents. Just like the Living tried in its utopian way to put in action a theatre beyond theatre able to embrace the audience in a collective rite, in a similar fashion mail art placed itself from the beginning in a art beyond art perspective, breaking all sorts of taboos concerning the preciousness and sacredness of the work of art as masterpiece (in the mail art practice the materials are often recycled, dismembered, passed from hand to hand like cadavres exquis), beyond the myth of the artist as a demiurge of genius isolated on his/her pedestal.
I wrote of art given out as a “gift” rather than exchanged, because behind the daily barter of materials it is distinctly perceptible in mail art circles a common inclination towards a disinterested offering, a desire to astonish akin to the potlatch of the American Indians, a will to make game of the pretentiousness of official art and to operate in the opposite direction to the dominating market system, to recover a more playful and purely spiritual expressive dimension. The Fluxus adventure outlined a formidable and rigorous Intermedia programme about the possibilities for art to break into everyday life, carried out by an international alliance of full-time or at least part-time artists. Mail art, as a direct and inevitable consequence of some theoretical assumptions of the Fluxus group, is a heterogeneous and discontinuous aggregation of creative interferences carried out mostly by non-artists in their spare-time. It can therefore afford the luxury of being (in every sense) gratuitous.
Vittore Baroni - excerpt from the Bassano 2000 /Sentieri Interrotti catalogue